Interview with Top Timber in Maderalia
Javier and Elisabeth Montesinos, Heads of Top Timber
Here we reproduce the interview with Top Timber made by Isabel Arjona revista Pavimentos y revestimientos, on the occasion of our participation in Maderalia. To whom we want to thank for the opportunity to share our story and our values.
1 de mayo 2025 – Revista Pavimentos y revestimientos
JAVIER Y ELISABETH MONTESINOS,
RESPONSABLES DE TOP TIMBER
“Participating in Maderalia allows us to strengthen relationships with our clients, identify new opportunities, and stay abreast of the latest trends.”
From left to right, standing: Elisabeth and Javier Montesinos, second generation of Top Timber; Seated: Lydia Caparrós, Javier Montesinos Plà (founder and president of the company), and Adriana Rivadeneira.
Top Timber is a timber agency that, since its beginnings, has been primarily dedicated to sourcing the products most relevant to the Spanish market, with the aim of providing the best and most comprehensive service to timber and wood product importers. This objective—more than forty years later—continues to guide all of the company’s actions and its relationships with clients, with whom the company’s directors will once again have the opportunity to interact in person at the upcoming edition of Maderalia, an event that Top Timber is eager to attend this year. We spoke with Javier and Elisabeth Montesinos, representatives of the second generation of this family-owned business, about its present and future.
Isabel Arjona
Top Timber will once again be present at the next edition of Maderalia. What are the main objectives set for its participation?
Top Timber’s objective for participating in this edition of Maderalia is to promote the products we represent and offer support and assistance to our customers. We will be present alongside the suppliers of these products, which will allow us to showcase their quality. We will provide detailed information and, in addition, hope to generate demand for these materials.
Our participation in Maderalia provides us with the opportunity to interact directly with both potential and existing customers, as well as with other professionals in the industry, which allows us to strengthen relationships, identify new business opportunities, and stay up-to-date with the latest trends and developments in the wood and its derivatives industry.
Top Timber has a long history. Could you share with us how the company was founded, what its original vision was, and how it has evolved over time?
Top Timber is a wood import agency founded in 1987 by our father, Javier Montesinos Plà, with a clear purpose: to provide the best and most comprehensive service to wood and derivative importers.
The story of Top Timber is one of perseverance, commitment, and dedication. Over decades, we have maintained this position and remain committed to the original mandate, as well as to its values: honesty, loyalty, and transparency, to which we will always remain loyal.
We have grown and adapted to changes in the industry, always maintaining our commitment to excellence and customer satisfaction, and today, we can say that Top Timber has consolidated itself as a benchmark agency in the sector, recognized for its professionalism and, most importantly, for its commitment to meeting the expectations of its customers.
What would you say are the main values that define the activities of Top Timber?
The main values that guide Top Timber’s operations and decisions are integrity and honesty, which are essential in the business world, along with trust and reliability.
It is a priority for us to always act with integrity and consistency in all our actions and decisions. This means fulfilling our commitments, being transparent in our operations, and maintaining high ethical standards at all times.
By adding trust to this value, we strive to build strong and lasting relationships based on transparency and credibility.
Of course, we prioritize ensuring that our suppliers share the same ethical values.
In a competitive market such as the one we find ourselves in, what would you say are the most significant aspects of Top Timber’s management?
Firstly, we are committed to providing our customers with the highest quality products. We have previously ensured that all our products meet the standards and regulations required by the market, thus guaranteeing safety and satisfaction.
We also have an in-depth knowledge of our suppliers, whom we approach personally. This close relationship allows us to guarantee the quality and reliability of our products, as well as to offer a more personalized service tailored to our customers’ needs at any given time.
Lastly, we strive to offer products that meet the conditions and demands of the market. We are constantly evaluating trends and adapting our offerings to ensure our products remain relevant and aligned with the needs and expectations of our customers.
“Our commitment is to offer products and services of quality that exceed the buyer’s expectations”
In an ever-changing landscape, how does Top Timber ensure it stays up to date with emerging trends in the industry?
At Top Timber, we follow a solid business policy based on maintaining constant contact with our customers and suppliers. We regularly attend the main trade fairs, both nationally and internationally, which allows us to firsthand understand the concerns and needs of our customers, as well as the peculiarities of their markets.
In an ever-changing landscape, how does Top Timber ensure it stays up to date with emerging industry trends?
At Top Timber, we follow a solid business policy based on maintaining constant contact with our customers and suppliers. We regularly attend major industry trade shows, both nationally and internationally, allowing us to gain firsthand insight into our customers’ concerns and needs, as well as the unique characteristics of their markets.
With this strategy, we anticipate market demands and offer products and services that meet emerging needs or those anticipated in the near future.
En un momento en el que tanto la aparición de nuevos productos como la emergencia climática influyen mucho en el mercado, ¿cómo incorpora Top Timber la sostenibilidad en la oferta de sus productos?
For more than 20 years, we have committed to including certified products in our offering that guarantee their sustainable origin or come from responsible sources.
We work closely with our suppliers to ensure that the products we offer meet the highest sustainability standards. This may include certification from recognized organizations such as the Forest Stewardship Council (FSC) or the Programme for the Endorsement of Forest Certification (PEFC), which ensure that the wood and its derivatives come from responsibly and sustainably managed forests.
We firmly believe that sustainability is essential to ensure a habitable future for our planet and to leave it in optimal conditions for future generations.
What products does Top Timber offer and what are the latest additions to the company’s range?
At Top Timber, we provide a wide range of products that cover virtually everything you might find in a lumberyard, or in a flooring and related products warehouse.
In order to promote the purchase of more sustainable products, we have been including bamboo decking in our regular wood product offering for a few years now.
It’s important to note that, although bamboo isn’t a wood—it’s a shrub—it’s a completely natural, sustainable, and ecological material. It also boasts impressive qualities such as strength, stability, and durability. It also has sustainability certifications and is exempt from EUDR requirements, making it an ideal choice for environmentally friendly projects.
Our bamboo decking will be presented at Aidimme’s innovation show, along with pigmented maintenance oils, which allow the decking’s color to be changed without having to redo the installation.
Also joining Maderalia is our supplier of laminated beams, our supplier of three-ply fir boards, a representative of European hardwoods, and the manufacturer of a WPC decking we have been selling for years.
What are the main goals that Top Timber aims to achieve in the coming years?
Top Timber was founded with the vision of becoming one of the leading agencies in the timber import market. These values remain fundamental to our work, and it is our goal to continue upholding them.
In conclusion, we would like to emphasize that we are always looking for ways to improve and evolve to adapt to a constantly changing market. We would like to thank our clients and suppliers for their continued support and trust in Top Timber.
Thank you for the opportunity to share our history and our values. We are a trusted partner in the world of wood and its derivatives.
Representatives of the second generation of this family business declare themselves fully committed to the original mandate established by the founder and to his values of honesty, loyalty, and transparency.
